Upland is a mobile-first blockchain metaverse that allows users to buy virtual properties based on real world addresses, build on those properties to increase their value, and sell them to increase their virtual real estate portfolio. Upland has the unique position to attract mass markets due to the fact that the economy is built to be open and inclusive. Different tiers of costs allow everyone to participate in true ownership. Sign up to play Upland here.
Upland Maintains and Expands Metaverse Economy
Rio De Janeiro Launched and Cool New Partners Join
Rio de Janeiro is officially the first international city to launch in Upland. The buzz was real. Rio launched as a city on Upland in July 2022, with 50,000 properties selling out in just a few hours. Users of Upland set a minting record at 54 per second, 3,230 per minute. In addition to adding a brand new team of developers in this metaverse-curious country, Rio de Janeiro is the beginning of international expansion in virtual properties mapped to their real-world counterparts and new partnerships in Brazil and beyond.
The expansion is expanding the metaverse and bringing more users into the Upland economy. It is also an excellent opportunity for Upland to embrace local cultural flavours never seen in the metaverse. Aside from that, Upland is excited to bring new partnerships into the metaverse – partners that add new dimensions to our economics, sprinkle in a little culture, and add extra energy to Upland. With Rio De Janeiro, Upland welcomes Mangueira Samba School! Mangueira is one of Brazil’s oldest, most revered samba schools and carries a long tradition of popularizing samba music and dance.
There are other revered partnerships that Upland is excited to work with. Other global brand partners include National Football League Players Association (NFLPA), Portugal’s leading soccer club FC Porto, Spirit Halloween, and Hyperloop.
One of the most exciting recent partnerships is with Brazil’s Flex Interactiva. With 3D interactive solutions created in Brazil, Upland expands 3D experiences into the metaverse, and embedded brands can begin their blockchain journey, giving users an exciting opportunity to explore immersive experiences on the platform.
To learn more about the metaverse, sign up with this link and join the community on Twitter or Discord. Upland also maintains a presence on Reddit, Facebook, and Telegram.
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